How Search Engine Advertising Affects Sales over Time: An Empirical Investigation.
Yanwu YangKang ZhaoDaniel ZengBernard Jim JansenPublished in: CoRR (2020)
Keyphrases
- search engine
- sponsored search
- web search
- web search engines
- sponsored search auctions
- search advertising
- web pages
- retrieval systems
- pay per click
- search queries
- online advertising
- query logs
- keywords
- keyword search
- information retrieval
- information access
- user queries
- neural network
- query suggestion
- search quality
- web crawling
- click prediction
- cross selling
- information systems
- mobile advertising