Gamified services: How gameful experiences drive customer commitment.
Tobias WolfWelf H. WeigerMaik HammerschmidtPublished in: GamiFIN (2018)
Keyphrases
- customer service
- web services
- service providers
- customer support
- service oriented
- ubiquitous computing
- service requirements
- end users
- electronic commerce
- service discovery
- potential customers
- service delivery
- customer data
- service composition
- customer knowledge
- mobile applications
- customer satisfaction
- case study
- service quality
- marketing strategies
- call center
- user centric
- neural network
- information services
- information technology
- e learning