An exploratory investigation of social media adoption by small businesses.
Wu HeFeng-Kwei WangYong ChenShenghua ZhaPublished in: Inf. Technol. Manag. (2017)
Keyphrases
- small businesses
- social media
- united states
- cost effective
- technology adoption
- rural areas
- social networks
- information services
- information and communications technologies
- information technology
- social networking
- social interaction
- social influence
- lifelong learning
- factors that influence
- internet access
- information and communication technologies
- online social networks
- higher education
- low cost
- information systems