Predicting good deeds in virtual communities of consumption: The cross-level interactions of individual differences and member citizenship behaviors.
Sheila Hsuan-Yu HsuHsiuJu Rebecca YenPublished in: Internet Res. (2016)
Keyphrases
- virtual communities
- individual differences
- cross level
- social networks
- information sharing
- virtual world
- trust and reputation systems
- working memory
- association rules mining
- learning outcomes
- online shopping
- online communities
- cognitive load
- reputation information
- association rule mining
- association rules
- community members
- databases
- content analysis
- case study
- data mining