Customer-centric marketing with Internet coupons.
Hsing Kenneth ChengKutsal DoganPublished in: Decis. Support Syst. (2008)
Keyphrases
- potential customers
- customer relationship management
- marketing strategies
- customer behavior
- consumer behavior
- direct marketing
- online marketing
- website
- internet advertising
- purchase behavior
- online consumer
- database marketing
- customer service
- long term
- customer support
- online advertising
- electronic commerce
- data mining
- internet users
- customer data
- financial services
- search advertising
- customer segmentation
- marketing campaigns
- commercial banks
- high tech
- information services
- decision making