Why do organizations leverage social media to create business value? An external factor-centric empirical investigation.
Jiabao LinZhimei LuoJose BenitezXin (Robert) LuoAles PopovicPublished in: Decis. Support Syst. (2021)
Keyphrases
- social media
- information technology
- competitive advantage
- information systems
- decision making
- internal and external
- social networks
- knowledge management
- business intelligence
- user generated content
- big data
- social networking
- crisis management
- social media data
- process oriented
- multi aspect
- data mining
- competitive environment
- factor analysis
- empirical evidence
- knowledge sharing
- social interaction
- databases
- real world events