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Graph Intention Network for Click-through Rate Prediction in Sponsored Search.
Feng Li
Zhenrui Chen
Pengjie Wang
Yi Ren
Di Zhang
Xiaoyu Zhu
Published in:
SIGIR (2019)
Keyphrases
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sponsored search
click through rate
click prediction
user behavior
search engine
search advertising
online advertising
user experience
keywords
click logs
web search
random walk
contextual advertising
information retrieval
search behavior