Aspects of Mobility of e-Marketing from Customer Perspective.
Witold ChmielarzMarek ZborowskiÜyesi Mesut AtaseverPublished in: FedCSIS (2019)
Keyphrases
- customer behavior
- customer relationship management
- marketing strategies
- direct marketing
- customer service
- consumer behavior
- potential customers
- viewpoint
- database marketing
- customer support
- purchase behavior
- customer data
- data mining
- customer segmentation
- customer base
- customer satisfaction
- electronic commerce
- marketing campaigns
- decision making
- mobile networks
- social media
- long term
- competitive environment