Scalable influence maximization for prevalent viral marketing in large-scale social networks.
Wei ChenChi WangYajun WangPublished in: KDD (2010)
Keyphrases
- influence maximization
- viral marketing
- social networks
- greedy algorithm
- social network analysis
- online social networks
- influence propagation
- diffusion models
- diffusion model
- information diffusion
- influential nodes
- community detection
- social media
- social relationships
- social influence
- community structure
- objective function
- link prediction
- complex networks
- markov chain
- content analysis
- social networking
- network structure