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Children's Advertising Exposure, Advertised Product Desire, and Materialism.
Suzanna J. Opree
Moniek Buijzen
Eva A. van Reijmersdal
Patti M. Valkenburg
Published in:
Commun. Res. (2014)
Keyphrases
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consumer behavior
pilot study
life cycle
online advertising
viral marketing
website
product design
marketing campaigns
children learn
young children
product information
single shot