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Children's Advertising Exposure, Advertised Product Desire, and Materialism.

Suzanna J. OpreeMoniek BuijzenEva A. van ReijmersdalPatti M. Valkenburg
Published in: Commun. Res. (2014)
Keyphrases
  • consumer behavior
  • pilot study
  • life cycle
  • online advertising
  • viral marketing
  • website
  • product design
  • marketing campaigns
  • children learn
  • young children
  • product information
  • single shot