Exploring Overall Service Quality and Customer Contribution in Online-to-Offline Commerce.
Ya-Ling WuSheng-Pao ShihChieh ChenPublished in: AMCIS (2023)
Keyphrases
- service quality
- electronic commerce
- customer satisfaction
- customer loyalty
- internet shopping
- call center
- real time
- online banking
- service providers
- competitive environment
- online shopping
- customer requirements
- online learning
- information systems
- user satisfaction
- competitive advantage
- customer support
- information quality
- incident management
- electronic markets
- learning styles
- marketing strategies
- online stores
- customer service
- factors influencing
- quality of service
- social media
- web services
- data mining