Login / Signup

Online to Offline: The Impact of Social Media on Offline Sales in the Automobile Industry.

Yen-Yao WangChenhui (Julian) GuoAnjana SusarlaVallabh Sambamurthy
Published in: Inf. Syst. Res. (2021)
Keyphrases
  • social media
  • real time
  • internet enabled
  • big data
  • data sets
  • social networks
  • case study
  • online learning
  • real world
  • artificial intelligence
  • expert systems
  • electronic commerce
  • social media platforms