Information Diffusion In Social Networks: Observing and Influencing Societal Interests.
Divyakant AgrawalCeren BudakAmr El AbbadiPublished in: Proc. VLDB Endow. (2011)
Keyphrases
- information diffusion
- social networks
- social relationships
- diffusion model
- diffusion models
- diffusion processes
- social media
- diffusion process
- viral marketing
- network structure
- community detection
- information flow
- social network analysis
- influential nodes
- link prediction
- online social networks
- user profiles
- online communities
- social networking
- heterogeneous social networks
- user interests
- social influence
- high order
- social interaction
- opinion leaders