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The Effect of Positive and Negative Signals on Perceived Deceptiveness of Websites in Online Markets.
Tamilla Mavlanova
Raquel Benbunan-Fich
Marios Koufaris
Guido Lang
Published in:
J. Theor. Appl. Electron. Commer. Res. (2015)
Keyphrases
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positive and negative
online markets
website
positive or negative
decision rules
training instances
positive examples
web pages
positive data
data analysis
neural network
perceived usefulness
social networks
negative impact
search costs
theoretical and practical implications
real world