Using an Eye-Tracking Approach to Explore Gender Differences in Visual Attention and Shopping Attitudes in an Online Shopping Environment.
Yoonmin HwangKun Chang LeePublished in: Int. J. Hum. Comput. Interact. (2018)
Keyphrases
- online shopping
- eye tracking
- visual attention
- gender differences
- attitudes toward
- eye movements
- saliency map
- service quality
- eye tracking data
- shopping behavior
- eye tracker
- visual search
- human computer interaction
- statistically significant
- customer satisfaction
- job satisfaction
- eye tracking technology
- salient regions
- real time
- personal information
- digital games
- visual information
- vision system
- eye movement data
- user centric
- user behavior
- virtual world
- visual saliency
- higher level
- mobile phone
- online retailers
- eye fixations
- multimedia