Modeling and predicting user behavior in sponsored search.

Josh Attenberg Sandeep Pandey Torsten Suel

Published in: KDD (2009)

Keyphrases

user behavior
online advertising
click models
click through rate
sponsored search
user clicks
search behavior
user experience
web search
user interaction
user preferences
click prediction
implicit feedback
user activity
search engine
web usage mining
user behavior patterns
search sessions