Utility Maximizer or Value Maximizer: Mechanism Design for Mixed Bidders in Online Advertising.
Hongtao LvZhilin ZhangZhenzhe ZhengJinghan LiuChuan YuLei LiuLizhen CuiFan WuPublished in: CoRR (2022)
Keyphrases
- mechanism design
- online advertising
- auction mechanisms
- combinatorial auctions
- social welfare
- user behavior
- game theory
- incomplete information
- multiagent planning
- incentive compatible
- behavioral targeting
- approximately optimal
- display advertising
- resource allocation
- cooperative game theory
- advertising campaigns
- prediction markets
- internet advertising
- multi attribute
- approximation algorithms
- sponsored search
- strategy proof
- multi unit
- search advertising
- multi agent
- coalition formation
- mobile robot
- dynamic environments
- user experience
- online auctions