Social Media Activities and Its Influence on Customer-Brand Relationship: An Empirical Study of Apparel Retailers' Activity in India.
Sukanya SharmaSaumya SinghFedric KujurGairik DasPublished in: J. Theor. Appl. Electron. Commer. Res. (2020)
Keyphrases
- social media
- social activities
- human activities
- activity patterns
- user activity
- internet shopping
- daily living
- social media streams
- user activities
- daily activities
- information diffusion
- activity analysis
- group activities
- customer behavior
- factors influencing
- activity recognition
- electronic commerce
- social networking
- social networks
- customer satisfaction
- viral marketing
- online social networks
- supply chain
- social interaction
- customer service
- team members
- service quality