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Exploring the Relationship between Host Self-Description and Consumer Purchase Behavior Using a Self-Presentation Strategy.

Yan YanBaozhou LuTailai Xu
Published in: Syst. (2023)
Keyphrases
  • purchase behavior
  • sponsored search advertising
  • electronic markets
  • high level
  • multimedia
  • social influence
  • real time
  • genetic algorithm
  • website
  • optimal strategy