An Assessment of Factors Influencing University Students' Intentions to Purchase Luxury Skincare Products.
MonikaDeepa KapoorPriya GuptaPublished in: EAI Endorsed Trans. e Learn. (2023)
Keyphrases
- factors influencing
- university students
- peer assessment
- product information
- mobile learning
- internet shopping
- learning outcomes
- factors affecting
- questionnaire survey
- perceived usefulness
- shopping behavior
- learning experience
- grounded theory
- potential customers
- online stores
- consumer behavior
- product design
- online shopping
- learning algorithm
- gender differences
- technology acceptance
- product recommendation
- online retailers
- learning styles