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The impact of Internal Marketing to Market Orientation concept and their effects to bank performance.
N. Bouranta
G. Mavridoglou
Panagiotis Kyriazopoulos
Published in:
Oper. Res. (2005)
Keyphrases
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decision making
external factors
negative impact
short and long term
network effects
market competition
negative effects
stock market
social media
data mining
internal and external
banking industry
website
customer service
individual level
positive effects
position and orientation
interaction effects
long term