Impact of YouTube Advertising on Sales with Regression Analysis and Statistical Modeling: Usefulness of Online Media in Business.
Yang ZhouZubair AhmadHassan AlsuhabiM. YusufIbrahim AlkhairySh. A. M. MubarakPublished in: Comput. Intell. Neurosci. (2021)
Keyphrases
- regression analysis
- statistical modeling
- internet enabled
- internet advertising
- internet marketing
- statistical models
- regression model
- online advertising
- correlation analysis
- online learning
- cross selling
- explanatory variables
- linear regression model
- marketing campaigns
- data mining
- independent variables
- business owners
- online marketing
- social media
- factor analysis
- advertising campaigns
- linear regression models
- consumer behavior
- parameter estimation
- image segmentation