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Application of Decision-Tree Induction Techniques to Personalized Advertisements on Internet Storefronts.

Jong Woo KimByung-Hun LeeMichael J. ShawHsin-Lu ChangMatthew L. Nelson
Published in: Int. J. Electron. Commer. (2001)
Keyphrases
  • decision tree induction
  • decision trees
  • artificial neural networks
  • databases
  • genetic algorithm
  • knowledge base
  • least squares
  • attribute selection