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Multinationals on the web: Cultural similarities and differences in English-language and Chinese-language website designs.
Hui-Jung Chang
Published in:
J. Assoc. Inf. Sci. Technol. (2011)
Keyphrases
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english language
website
language learning
chinese language
web pages
web content
computer assisted language learning
cultural differences
foreign language
machine learning
multimedia
statistically significant
hong kong
mobile devices
information extraction
case study
chinese characters