Case Study of the Successful Strategic Transformation of a "Bricks-and-Mortar" Travel Agency into a "Clicks-and- Mortar" Business -Lessons Learned from a Small, Independent Travel Agency in Canada.
François BédardPublished in: ENTER (2005)
Keyphrases
- lessons learned
- case study
- business models
- real world
- future directions
- knowledge management
- business intelligence
- business process
- environmental protection
- participatory design
- travel planning
- software development
- government agencies
- executive information systems
- grounded theory
- development process
- decision making
- information systems
- united states
- success or failure
- search engine
- data quality
- route planning
- business processes
- competitive environment
- strategic management
- travel cost
- federal agencies