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Spillovers from Online Engagement: How a Newspaper Subscriber's Activation of Digital Paywall Access Affects Her Retention and Subscription Revenue.
Adithya Pattabhiramaiah
Eric Overby
Lizhen Xu
Published in:
Manag. Sci. (2022)
Keyphrases
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online learning
long term
learning environment
access control
digital collections
digital resources
real time
digital archives
display advertising
sponsored search