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RFM ranking - An effective approach to customer segmentation.
A. Joy Christy
A. Umamakeswari
L. Priyatharsini
A. Neyaa
Published in:
J. King Saud Univ. Comput. Inf. Sci. (2021)
Keyphrases
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customer segmentation
data mining methods
customer behavior
data mining
clustering analysis
association rule mining
customer relationship management
customer data
web search
machine learning
user feedback
sponsored search
data analysis
knowledge management
data mining algorithms
behavior patterns