How do influencers mention brands in social media?: sponsorship prediction of Instagram posts.
Xiao YangSeungbae KimYizhou SunPublished in: ASONAM (2019)
Keyphrases
- social media
- prediction accuracy
- user generated content
- social networking
- social networks
- viral marketing
- social interaction
- prediction model
- brand image
- social web
- prediction error
- user generated
- reputation management
- social media platforms
- social capital
- social media data
- big data
- social influence
- social behavior
- influence propagation