Computational Evaluation of Alternative Paid Placement Mechanisms in Search Engines.
Juan FengHemant K. BhargavaDavid M. PennockPublished in: PACIS (2004)
Keyphrases
- search engine
- web pages
- web search
- web search engines
- information retrieval
- evaluation criteria
- data mining
- computational power
- computational systems
- database
- computational tools
- evaluation model
- evaluation methods
- information access
- information seeking
- evaluation measures
- computational models
- query logs
- case study
- multimedia
- genetic algorithm