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The Development of Digital Marketing Strategies and Distribution Channels for Community Products Using E-Commerce in The Lower Northern Region of Thailand.
Jitaphat Chaisit
Ladapha Pansuwan
Pattamanan Isaranontakul
Published in:
ICMECG (2020)
Keyphrases
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marketing strategies
consumer behavior
customer base
support systems
direct marketing
software engineering
product information
market segments
information retrieval
databases
case study
customer loyalty
data mining
decision support
electronic commerce
steady state