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Attracting User Social Media Engagement: A Study of Three Budget Airlines Facebook Pages.

Rosanna LeungMarkus SchuckertEmmy Yeung
Published in: ENTER (2013)
Keyphrases
  • social media
  • website
  • social networks
  • social networking
  • social media platforms
  • online social networks
  • social activities
  • web pages
  • user interface
  • relevance feedback
  • user interaction