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Consumer reactions toward clicks and bricks: investigating buying behaviour on-line and at stores.

Glenn J. BrowneJohn R. DurrettJames C. Wetherbe
Published in: Behav. Inf. Technol. (2004)
Keyphrases
  • online shopping
  • search engine
  • search behavior
  • web search
  • user behavior
  • purchase behavior
  • neural network
  • genetic algorithm
  • website
  • case study
  • user behaviour
  • chemical reactions
  • online shoppers