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Consumer reactions toward clicks and bricks: investigating buying behaviour on-line and at stores.
Glenn J. Browne
John R. Durrett
James C. Wetherbe
Published in:
Behav. Inf. Technol. (2004)
Keyphrases
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online shopping
search engine
search behavior
web search
user behavior
purchase behavior
neural network
genetic algorithm
website
case study
user behaviour
chemical reactions
online shoppers