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How Do Social Information Cues Affect Consumers' Product Choice Experiences? Findings from a Controlled Online Experiment.
Thomas Friedrich
Sven Overhage
Sebastian Schlauderer
Published in:
Wirtschaftsinformatik (Zentrale Tracks) (2020)
Keyphrases
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information sources
information overload
product information
case study
end users
social networking
internet users
cross cultural
comparison shopping
online retailers