• search
    search
  • reviewers
    reviewers
  • feeds
    feeds
  • assignments
    assignments
  • settings
  • logout

How Do Social Information Cues Affect Consumers' Product Choice Experiences? Findings from a Controlled Online Experiment.

Thomas FriedrichSven OverhageSebastian Schlauderer
Published in: Wirtschaftsinformatik (Zentrale Tracks) (2020)
Keyphrases
  • information sources
  • information overload
  • product information
  • case study
  • end users
  • social networking
  • internet users
  • cross cultural
  • comparison shopping
  • online retailers