Deep CTR Prediction in Display Advertising.

Junxuan Chen Baigui Sun Hao Li Hongtao Lu Xian-Sheng Hua

Published in: CoRR (2016)

Keyphrases

online advertising
display advertising
prediction accuracy
advertising campaigns
search advertising
user behavior
sponsored search
prediction error
prediction model
prediction algorithm
behavioral targeting
neural network
evolutionary algorithm
click prediction
click through rate