Determining the performance of website-based relationship marketing.

Kerstin Schäfer Tyge-F. Kummer

Published in: Expert Syst. Appl. (2013)

Keyphrases

website
potential customers
decision making
web pages
decision trees
web content
website design
internet marketing
artificial intelligence
data mining
business intelligence
real time
internet users
marketing strategies
direct marketing
long term
web navigation
usability evaluation