Creativity Through Cognitive Fit: Theory and Preliminary Evidence in a Business Model Idea Generation Context.
Thomas JohnDennis KundischPublished in: Wirtschaftsinformatik (2015)
Keyphrases
- business models
- idea generation
- conceptual framework
- pilot study
- life cycle
- cloud computing
- theoretical framework
- data sets
- computational model
- context aware
- case study
- cognitive process
- electronic commerce
- data warehouse
- mobile devices
- game design
- cognitive architecture
- business opportunities
- database
- social commerce