Attitudes toward Fashion Influencers as a Mediator of Purchase Intention.

José Magano Manuel Au-Yong-Oliveira Cicero Eduardo Walter Ângela Leite

Published in: Inf. (2022)

Keyphrases

attitudes toward
statistically significant
electronic word of mouth
purchase intention
online shopping
online stores
social capital
gender differences
computer usage
survey data
learning styles
perceived usefulness
social networks
end users
electronic commerce
higher education