The Influence Mechanism of Social Interactions on Online Purchasing Intention of Mobile Social Users in a Low-Trust Business Environment.
Qiong ZhengHuiying ZhouXiaohang LiPublished in: IEEE Access (2022)
Keyphrases
- social interaction
- social influence
- business environment
- online social
- behavioral intention
- social networks
- online communities
- social ties
- online learning communities
- social media
- social relationships
- online retailers
- internal and external
- competitive advantage
- perceived risk
- business processes
- social behavior
- virtual communities
- online learning
- social skills
- real time
- organizational structure
- personality traits
- social context
- user interface
- internet shopping
- reputation mechanisms
- e learning
- decision making
- motivational factors
- network structure
- information systems