The Impact of Scrum on Customer Satisfaction: An Empirical Study.
Bruno CartaxoAllan AraujoAntonio Correia de Sa Barreto NetoSérgio SoaresPublished in: SBES (2013)
Keyphrases
- customer satisfaction
- service quality
- online shopping
- customer service
- internet banking
- user satisfaction
- marketing strategies
- customer data
- customer reviews
- product design
- information quality
- customer retention
- core competence
- factors influencing
- project management
- cloud computing
- response time
- database systems
- database