How to alleviate social loafing in online brand communities: The roles of community support and commitment.
Chu-Bing ZhangNa LiShenghao HanYu-Dong ZhangRu-Jing HouPublished in: Electron. Commer. Res. Appl. (2021)
Keyphrases
- online communities
- social roles
- virtual communities
- social support
- online social
- social networks
- community members
- learning community
- social communities
- social structures
- social capital
- social web
- social groups
- social media
- knowledge sharing
- knowledge exchange
- online communication
- social scientists
- social interaction
- social influence
- content analysis
- community formation
- web communities
- social context
- user communities
- instant messaging
- online learning
- computer mediated
- social networking sites
- social network sites
- online social networks
- information sharing
- end users
- social relationships
- social aspects
- online collaborative
- cross cultural
- social ties
- social networking
- photo sharing
- online learning communities
- older adults
- knowledge management
- social awareness
- community structure
- social sciences