Behavioural Analytics using Process Mining in On-line Advertising.

Maria Diapouli Stelios Kapetanakis Miltos Petridis Roger Evans

Published in: ICCBR (Workshops) (2017)

Keyphrases

process mining
process model
event logs
business process
business processes
learning analytics
big data
clinical pathway
online advertising
social media
data analysis
data mining
business intelligence
formal concept analysis
databases
error rate
data management
log data
sponsored search
computer science