Social media brand engagement practices.
Kofi Osei-FrimpongGraeme McLeanSamuel FamiyehPublished in: Inf. Technol. People (2020)
Keyphrases
- social media
- social media streams
- brand image
- learning opportunities
- user engagement
- social context
- social networking
- user generated content
- case study
- learning environment
- social networks
- collaborative interactions
- big data
- social interaction
- current practices
- management practices
- data gathering
- information technology
- online communities
- project management
- computer mediated communication
- social media platforms
- social media content