Consumer Perceptions towards Unsolicited Advertisements on Social Media.
Rhoderick RomanoJeongsoo HanPublished in: Data (2022)
Keyphrases
- social media
- search advertising
- internet advertising
- online consumer
- spam filtering
- web content
- social networks
- social networking
- purchase intention
- big data
- consumer behavior
- online shopping
- social media data
- purchase behavior
- social media platforms
- positively correlated
- social activities
- web pages
- online communities
- information systems
- attitudes toward
- social media sites
- online social networks
- data mining
- electronic mail
- user generated content
- email spam
- website