Performance analysis of keyword advertising campaign using gender-brand effect of search queries.
Partha MukherjeeBernard J. JansenPublished in: Electron. Commer. Res. Appl. (2014)
Keyphrases
- search queries
- search engine
- web search
- pay per click
- information retrieval systems
- keyword search
- search result
- web search engines
- web users
- information sources
- query logs
- marketing campaigns
- web queries
- advertising campaigns
- query keywords
- associative search
- user queries
- relevant documents
- online advertising
- keywords
- enterprise search
- web access logs
- database
- query suggestion
- test collection
- search logs
- feature vectors
- information retrieval
- machine learning