Login / Signup
An Experimental Study of the Relationship Between Static Advertisements Effectiveness and Personality Traits: Using Big-Five, Eye-Tracking, and Interviews.
Semira Maria Evangelou
Michalis Xenos
Published in:
HCI (29) (2023)
Keyphrases
</>
eye tracking
personality traits
eye movements
eye tracker
visual attention
eye tracking data
human computer interaction
eye gaze
gaze estimation
scan path
eye detection and tracking
artificial intelligence
eye fixations