Using Kansei Engineering to Analyze Consumers' Product Attribute Preferences.

Tongzhou Jiang Chao Yang Lei Zhou Chengqi Xue

Published in: AHFE (3) (2021)

Keyphrases

product information
decision making
life cycle
consumer behavior
purchasing behavior
attribute values
product design
online product reviews
user preferences
production planning
positive or negative
pricing strategies
individual preferences
consumer reviews