Consumer behavior analysis based on Internet of Things platform and the development of precision marketing strategy for fresh food e-commerce.
Mengmeng ZhangPublished in: PeerJ Comput. Sci. (2023)
Keyphrases
- behavior analysis
- marketing strategies
- consumer behavior
- electronic commerce
- support systems
- software engineering
- anomaly detection
- database marketing
- future internet
- customer relationship management
- decision support
- user interface
- direct marketing
- behavior patterns
- case study
- knowledge management
- information systems
- data mining