Identifying Factors Affecting Customer Satisfaction in Online Shopping.
Lihong SongHokyin LaiPublished in: MISNC (2017)
Keyphrases
- factors affecting
- online shopping
- customer satisfaction
- service quality
- factors influencing
- perceived usefulness
- key factors
- user satisfaction
- customer service
- shopping behavior
- customer retention
- product design
- consumer behavior
- marketing strategies
- information quality
- service providers
- internet banking
- customer data
- data warehouse
- online shoppers