Who creates Trends in Online Social Media: The Crowd or Opinion Leaders?
Leihan ZhangJichang ZhaoKe XuPublished in: J. Comput. Mediat. Commun. (2016)
Keyphrases
- opinion leaders
- online social media
- social media
- public opinion
- social networks
- online social networks
- social systems
- user generated content
- social networking
- play a crucial role
- information diffusion
- social media data
- social interaction
- social network analysis
- information flow
- social media sites
- web documents
- search engine