"Fake It or Make It" - Selfies in Corporate Social Media Campaigns.

Tina Gruber-Muecke Christiane Rau

Published in: HCI (12) (2016)

Keyphrases

social media
social networks
social networking
social media platforms
knowledge management
social interaction
case study
social media data
user generated content
end user computing
social media sites
social media content
real world events
online forums
long tail
social networking sites
big data
management system